THE KELBY MARIA BLOG

a wedding photographer for joyful brides and a avid fashion lover
 Based in Portland, Oregon. Available for travel.

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THE JOURNAL

How often should a business post on social media? 

“How often should a business post on social media?”

This is a question I hear often. How often should you post on social media? I don’t think it’s a blanket number, it’s a series of facts you should take into consideration and a result of testing! 

real-estate-personal-branding-session

Here’s three things for you to think about when it comes to how often you should  post on social media 

  1. Social media is a conversation, do you want to be the annoying account that posts several times a day?

    It’s like being the person that WILL NOT STOP TALKING and hogging the conversation. I always advise brands to post no more than once a day. You want to be seen but NOT annoying.  I used to post 5-6 days a week for my account, and now I’m paring it down to three to four days a week. Focusing on creating conversions, and putting out meaningful content. 
  2. And since social media is a conversation, how much time do you have to dedicate to cultivating conversation?

    That means responding to comments, interacting with your followers’ accounts,  and answering messages. So take into account how much time you have to spend on social media
  3. How many images do you have on hand to use for social media? 

    Having original content and original photos is key when creating a leading brand on social media. We don’t see brands like Tiffany finding photos on pinterest and using them for social media.  It’s so not cool to use photos that you find online without the permission of the creator. So either create your own images, hire a photographer (shameless plug) to help you, or make sure you have the permission of the original creator to use their photos for your promotional use.Plus when you have original content it creates an immediate decision from your competitors.
  4. BONUS! Vary your content!

    Instead of having five single posts a week, add some variety! One day could be a carousel of quotes or facts about your product/service, next day post a reel/video, day three could be a review, day four could be more focused on stories, day five could be a live! You should up five times but in different ways, which doesnt feel as overwhelming as if you did five posts in the same way!
real-estate-personal-branding-session

In summary, the questions you should think about are:

  1. What kinds of convestraions you want to create around your content 
  2. How much time do you have to dedicate to managing the conversations 
  3. What amount of images/videos do you have available to use?
  4. How can you vary your content?

Want to grow your social media and your business but don’t have the time? I got you boo! I helped create Nico Marketing for busy women entrepreneurs who need to hand off their social media and content creation! Check out how we do that here!

Anything I missed? I’d love to hear any ideas or comments, drop ‘em down in the comments 

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